{"id":1130,"date":"2022-04-01T11:00:37","date_gmt":"2022-04-01T11:00:37","guid":{"rendered":"http:\/\/felicia.premierjones.com\/?post_type=portfolio&#038;p=1130"},"modified":"2023-07-31T07:25:04","modified_gmt":"2023-07-31T07:25:04","slug":"lesson-2-gathering-business-insights","status":"publish","type":"portfolio","link":"https:\/\/premierjones.com\/felicia\/portfolio\/using-an-action-oriented-swot-analysis-2\/lesson-2-gathering-business-insights\/","title":{"rendered":"Lesson 2. Gathering Business Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1130\" class=\"elementor elementor-1130\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d49017 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d49017\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17eb344\" data-id=\"17eb344\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8bba8a elementor-widget elementor-widget-text-editor\" data-id=\"c8bba8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"styled-button\" href=\"https:\/\/premierjones.com\/felicia\/portfolio\/using-an-action-oriented-swot-analysis-2\/lesson-1-action-oriented-swots-the-best-tool-youve-probably-never-heard-of\/\" rel=\"next\"><span class=\"meta-nav\">\u2190<\/span>\u00a0Lesson 1. Action Oriented SWOTs, the Best Tool You\u2019ve (Probably) Never Heard of<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf5230\" data-id=\"5cf5230\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52adc18 elementor-widget elementor-widget-text-editor\" data-id=\"52adc18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><a class=\"styled-button\" href=\"https:\/\/premierjones.com\/felicia\/portfolio\/using-an-action-oriented-swot-analysis-2\/lesson-3-converting-business-insights-into-actionable-strategies\/\" rel=\"prev\">Lesson 3. Converting Business Insights into Actionable Strategies\u00a0<span class=\"meta-nav\">\u2192<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13f62a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13f62a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d49248\" data-id=\"2d49248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80d3dd7 elementor-widget elementor-widget-image\" data-id=\"80d3dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/premierjones.com\/felicia\/index.php\/portfolio\/using-an-action-oriented-swot-analysis\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/felicia.premierjones.com\/wp-content\/uploads\/2022\/04\/Fundamentals_of_Business_Strategy_BookBanner_040222c.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d9026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d9026\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd39fa3\" data-id=\"dd39fa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a682be5 elementor-widget elementor-widget-heading\" data-id=\"a682be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lesson 2. Gathering Business Insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7791684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7791684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4921543\" data-id=\"4921543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aec45f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3aec45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tLesson 2 - Table of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3aec45f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3aec45f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3aec45f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8c6936 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c6936\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-620ac12\" data-id=\"620ac12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ef69a elementor-widget elementor-widget-heading\" data-id=\"34ef69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning Objectives\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee69ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee69ee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07f8d27\" data-id=\"07f8d27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b302308 elementor-widget elementor-widget-text-editor\" data-id=\"b302308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first part of building an Action Oriented SWOT is to complete a SWOT analysis.\u00a0 \u00a0After completing this lesson, you will be able to do the following:<\/p><ul><li>Generate a SWOT analysis based on your organizations strengths, weaknesses, opportunities, and threats<\/li><li>Cite 3 sources each of customer, market, and competitive insights<\/li><li>Distinguish between a Strength and an Opportunity<\/li><li>Distinguish between an Opportunity and a Threat<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c58937 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c58937\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1bb28b\" data-id=\"b1bb28b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bba194 elementor-widget elementor-widget-heading\" data-id=\"1bba194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps for Performing a SWOT Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba2ee5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba2ee5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f13d1\" data-id=\"b1f13d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa3eba elementor-widget elementor-widget-text-editor\" data-id=\"7fa3eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Action Oriented SWOT builds off of the traditional SWOT analysis.\u00a0 So, it is essential to master the SWOT analysis first before advancing to the upgraded version.\u00a0 The SWOT analysis framework has gained widespread acceptance because of its simplicity and power in assessing current state.\u00a0 A SWOT analysis can be used to help you to accomplish the following (Olsen, 2021) &#8211; &#8220;Focus on your strengths. Shore up your weaknesses. Capitalize on your opportunities. Recognize your threats&#8221;.\u00a0 Pitfalls commonly encountered when creating a SWOT analysis should be avoided.\u00a0 View to the video below to learn more about common mistakes made when conducting a SWOT analysis.\u00a0 <strong>Note<\/strong>:\u00a0 Refer to Recommended Content section below first if you need to familiarize yourself with this tool.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7561d1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7561d1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0f9f97\" data-id=\"f0f9f97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f859a elementor-widget elementor-widget-video\" data-id=\"e9f859a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QzR0rOxLsQo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65eec1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65eec1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee5536c\" data-id=\"ee5536c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-746fbc1 elementor-widget elementor-widget-text-editor\" data-id=\"746fbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Video 2. Top 5 Mistakes Made While Doing a SWOT Analysis<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9aa0b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9aa0b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b25677\" data-id=\"8b25677\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd3bbf elementor-widget elementor-widget-heading\" data-id=\"8cd3bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Insights for a SWOT Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a6951a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a6951a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94cf731\" data-id=\"94cf731\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5dbaa4 elementor-widget elementor-widget-text-editor\" data-id=\"c5dbaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just like any planning tool, a SWOT analysis is only as good as the information that makes it up. Conducting a &#8216;clean&#8217; analysis with clear results is critical. Research and accurate data is vital.\u00a0 \u00a0In this section, we will go more in-depth on how questions to ask yourself and means of finding those answers when generating business insights for the SWOT analysis.\u00a0<\/p>\n<p>A SWOT analysis is a framework that consists of Strengths, Weaknesses, Opportunities, and Threats.\u00a0 These are typically arranged in a matrix with the Internal Factors (Strengths and Weaknesses) in a row and External Factors (Opportunities and Threats) in the 2nd row as shown.\u00a0 Click on each hotspot to learn more about each.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d67e33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d67e33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763a88b\" data-id=\"763a88b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f1f41 elementor-widget elementor-widget-shortcode\" data-id=\"14f1f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[h5p id=\"4\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5cbce1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5cbce1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6665933\" data-id=\"6665933\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002c08f elementor-widget elementor-widget-text-editor\" data-id=\"002c08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em><strong>Figure 2. SWOT Framework with Hotspots<\/strong><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dab4493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dab4493\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-930139b\" data-id=\"930139b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6dcd83 elementor-widget elementor-widget-heading\" data-id=\"f6dcd83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internal Environment - Strengths &amp; Weaknesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d32bf92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d32bf92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19373fb\" data-id=\"19373fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0585d elementor-widget elementor-widget-text-editor\" data-id=\"ab0585d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInternal factors are strengths and weaknesses.\u00a0 These factors are within a company&#8217;s ability to influence. Strengths and weaknesses may include:\n<ul>\n \t<li>Brand identity<\/li>\n \t<li>Company culture<\/li>\n \t<li>Staff<\/li>\n \t<li>Geological locations<\/li>\n \t<li>Packaging<\/li>\n \t<li>Partnerships<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d7c03b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d7c03b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb5950f\" data-id=\"bb5950f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb0e4e5 elementor-widget elementor-widget-heading\" data-id=\"bb0e4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">External Environment - Opportunities and Threats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0598acf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0598acf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c094102\" data-id=\"c094102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad246b elementor-widget elementor-widget-text-editor\" data-id=\"9ad246b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExternal factors in SWOT analysis are opportunities and threats.\u00a0 These factors are out of a company&#8217;s control and require planning to address the repercussions. Opportunities and threats include:\n<ul>\n \t<li>Economy<\/li>\n \t<li>Market size<\/li>\n \t<li>Buying behaviors<\/li>\n \t<li>Trends<\/li>\n \t<li>Weather<\/li>\n \t<li>Government regulations<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1a3b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1a3b14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1a2e89\" data-id=\"d1a2e89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5868f elementor-widget elementor-widget-heading\" data-id=\"1a5868f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Distinguishing SWOT Traits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1d572f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1d572f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ddde73\" data-id=\"5ddde73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2b44a elementor-widget elementor-widget-heading\" data-id=\"dc2b44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Internal factors - customer\/competitor considerations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d28cae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d28cae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3056b0\" data-id=\"c3056b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d970b elementor-widget elementor-widget-text-editor\" data-id=\"f4d970b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages over the competition in meeting the needs of its target market. Strengths are only meaningful when they assist the firm in meeting customer needs, so only those strengths that relate to satisfying a customer need should be considered true core competencies. Similarly, weaknesses should also be examined from a customer perspective because customers often perceive weaknesses that a company cannot see.\u00a0 So, when assessing internal factors, we are considering what we do better than the competitions and its impact on the customer.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff167fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff167fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5554f9\" data-id=\"f5554f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c274959 elementor-widget elementor-widget-heading\" data-id=\"c274959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">External factors - customer\/competitor considerations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496c5e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496c5e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-334fd26\" data-id=\"334fd26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353d9e9 elementor-widget elementor-widget-text-editor\" data-id=\"353d9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The External Analysis takes a look at the opportunities and threats existing in your organization\u2019s environment.\u00a0 An analysis of external factors affecting a company includes a customer, competitive, market, and environmental analysis.\u00a0 \u00a0So, just as internal factors consider customers and competitors, so does an external analysis of opportunities and threats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f6902f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6902f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b816860\" data-id=\"b816860\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e2523d elementor-widget elementor-widget-heading\" data-id=\"1e2523d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distinguishing between internal and external factors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f92ecaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f92ecaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ff92c\" data-id=\"36ff92c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d137d8 elementor-widget elementor-widget-text-editor\" data-id=\"0d137d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSo then, how do we distinguish between Strengths and Opportunities and Weakness and Threats? According to <span><a href=\"https:\/\/onstrategyhq.com\/resources\/internal-and-external-analysis\/\">Olsen, 2021<\/a>, the key to &#8220;d<\/span>ifferentiating between strengths\/weaknesses and opportunities\/threats is to ask this essential question: Would this be an issue if the organization didn\u2019t exist? If yes, it is an issue that is external to the organization.&#8221; For example, let&#8217;s say that a competitor launches a successful new game-changing technology that is rapidly gaining in market share.\u00a0 Does this represent a market threat?\u00a0 Or does this competitive success reflect as a weakness in your company&#8217;s ability to quickly launch new products?\u00a0 \u00a0 Consider your answer to this question and decide based on whether this represents an external market threat or an internal company weakness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cd0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67cd0d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38a1832\" data-id=\"38a1832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4a4a87 elementor-widget elementor-widget-menu-anchor\" data-id=\"a4a4a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Complete_Your_SWOT\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d208e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d208e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88db51a\" data-id=\"88db51a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88af39a elementor-widget elementor-widget-heading\" data-id=\"88af39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complete Your SWOT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb9c770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb9c770\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df52bcc\" data-id=\"df52bcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-041cfc2 elementor-widget elementor-widget-text-editor\" data-id=\"041cfc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the table below for best practices for completing your SWOT analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ed81d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ed81d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f972a5\" data-id=\"5f972a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab7256 elementor-widget elementor-widget-shortcode\" data-id=\"4ab7256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[table id=2 \/]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfacb58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfacb58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26cabfb\" data-id=\"26cabfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65c0073 elementor-widget elementor-widget-text-editor\" data-id=\"65c0073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\"><h1><span style=\"font-size: 19pt;\">Recommended Content<\/span><\/h1><\/header><div class=\"textbox__content\"><h6 id=\"anonymous_element_11\"><strong>What is a SWOT, what are the benefits, and how it used?\u00a0<\/strong><\/h6><ul><li><b>Video (Mindtools):\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=EJ4uVsSqQ9k\"><b>How to Use a SWOT Analysis<\/b><\/a><\/span><b><\/b><\/li><li><b>Article (Mindtools):\u00a0<span style=\"text-decoration: underline;\">\u00a0<\/span><\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm?utm_source=youtube&amp;utm_medium=video&amp;utm_campaign=htuseswot&amp;utm_content=description\"><b>SWOT Analysis Understanding Your Business, Informing Your Strategy<\/b><\/a><\/span><\/li><li><b>SWOT Template (Mindtools):\u00a0\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm?download=1\"><b>https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm?download=1<\/b><\/a><\/span><\/li><\/ul><h6 id=\"anonymous_element_12\"><b>How to (and how not to) conduct a SWOT analysis<\/b><\/h6><ul><li><b>Video:\u00a0\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=I_6AVRGLXGA\"><b>How to Perform a SWOT Analysis<\/b><\/a><\/span><\/li><li><a href=\"https:\/\/www.shopify.com\/blog\/swot-analysis?ref=exviver1&amp;epik=dj0yJnU9aGpLS1EzZTFjS0MyUEpxRUxwakduamY2TlpzclpMR20mcD0wJm49dkRaOERCMVk1WjUyTXM5X2ZzMWNGZyZ0PUFBQUFBR0Z1aU9j\"><b>Video:\u00a0 <span style=\"text-decoration: underline;\">SWOT Analysis: A Simple Way to Find Your Competitive Edge (Plus a Free Template)<\/span><\/b><\/a><\/li><li><b>Video:\u00a0\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtu.be\/QzR0rOxLsQo\"><b>Top 5 Mistakes Made When Doing a SWOT Analysis<\/b><\/a><\/span><\/li><\/ul><h6 id=\"anonymous_element_13\"><strong>Examples<\/strong><\/h6><ul><li><b>Video:\u00a0\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=I7CT8Ox_Gcg\"><b>Tesla SWOT analysis 2020<\/b><\/a><\/span><\/li><li><b>Video:\u00a0\u00a0<\/b><span style=\"text-decoration: underline;\"><a href=\"\/\/www.youtube.com\/watch?v=mR9eICQJLXA\"><b>Starbucks SWOT Analysis<\/b><\/a><\/span><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85819d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85819d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be444f\" data-id=\"8be444f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e347a elementor-widget elementor-widget-heading\" data-id=\"e3e347a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exercises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9778ddf elementor-widget elementor-widget-text-editor\" data-id=\"9778ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"textbox__content\">\n<h3>Exercise 2.1\u00a0 SWOT Matching Quiz<\/h3>\n[h5p id=&#8221;5&#8243;]\n\n<\/div>\n<h3 id=\"#Exercise22\">Exercise 2.2\u00a0 Generate a SWOT Analysis<\/h3>\nUse answers to questions to populate a Traditional SWOT Analysis with strengths, weaknesses, opportunities, and threats.\u00a0 Then comment on the following:\n<ul>\n \t<li>What did you learn about your organization as a result of this exercise?<\/li>\n \t<li>What are your key takeaways regarding the SWOT analysis and its use for business strategies, projects, or key initiatives?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af42e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af42e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b19a31a\" data-id=\"b19a31a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ca646 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"12ca646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7537bca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7537bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37e3eae\" data-id=\"37e3eae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caaa231 elementor-widget elementor-widget-text-editor\" data-id=\"caaa231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"styled-button\" href=\"https:\/\/premierjones.com\/felicia\/portfolio\/using-an-action-oriented-swot-analysis-2\/lesson-1-action-oriented-swots-the-best-tool-youve-probably-never-heard-of\/\" rel=\"next\"><span class=\"meta-nav\">\u2190<\/span>\u00a0Lesson 1. Action Oriented SWOTs, the Best Tool You\u2019ve (Probably) Never Heard of<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-03ca21f\" data-id=\"03ca21f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ba1778 elementor-widget elementor-widget-text-editor\" data-id=\"0ba1778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><a class=\"styled-button\" href=\"https:\/\/premierjones.com\/felicia\/portfolio\/using-an-action-oriented-swot-analysis-2\/lesson-3-converting-business-insights-into-actionable-strategies\/\" rel=\"prev\">Lesson 3. Converting Business Insights into Actionable Strategies\u00a0<span class=\"meta-nav\">\u2192<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2190\u00a0Lesson 1. Action Oriented SWOTs, the Best Tool You\u2019ve (Probably) Never Heard of Lesson 3. Converting Business Insights into Actionable Strategies\u00a0\u2192 Lesson [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2094,"menu_order":0,"template":"elementor_header_footer","format":"standard","tags":[63],"class_list":["post-1130","portfolio","type-portfolio","status-publish","format-standard","hentry","tag-ebook1"],"_links":{"self":[{"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/portfolio\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/portfolio\/1130\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/portfolio\/2094"}],"wp:attachment":[{"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierjones.com\/felicia\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}