What is an Action Oriented SWOT?
Unlike a Strengths Weaknesses Opportunities and Threats (SWOT) analysis, which is an assessment of current state, an Action Oriented SWOT takes this one step further to make this actionable by translating known facts into strategies. An action-oriented SWOT pairs internal factors (Strengths and Weaknesses) with external factors (Opportunities and Threats) to create action-oriented strategies. By pairing unrelated facts in different ways, it cultivates leaps in thinking to identify options that are meaningful and not obvious. These leaps are key when it comes to outsmarting competitors and encouraging teams to think differently.
Comparison of a SWOT and a Action-Oriented SWOT Analysis
The Strengths, Weaknesses, Opportunity, and Threats (SWOT) analysis is a popular situational analysis framework that you can use to look at these four aspects of your business to assess its current situation. An Action Oriented SWOT Analysis (TOWS) uses the Strengths, Weaknesses, Opportunities, and Threats identified for your current situation to help you to work out how these insights can be applied to your future strategy. The trusted go-to tool is typically a SWOT analysis. But, is this the best tool for your needs? Consider the following comparison.
Which is the Right Tool for You?
Business leaders energize and motivate their organizations to act. Is you aim to assess and inform? Then, a traditional SWOT analysis may suite your needs. Are you looking to devise a strategy for future success? The consider upgrading to an Action Oriented SWOT analysis to uncover innovative new approach
Interested in learning more? Check out my eBook – Foundations in Business Strategy: Using an Action Oriented SWOT Analysis.
About the Author
Felicia Littlejohn, Ph.D., is Learning and Development (L&D) professional, leadership coach, and former commercial business leader who empowers others to achieve their goals. Her work in leadership development, coaching, and strategy consulting has helped businesses, teams, and professionals to upskill, cultivate leadership potential, enhance performance, and overcome growth hurdles. Felicia is a Certified Professional Coach (C.P.C.) who holds a Ph.D. in Engineering, an M.B.A. in Marketing, and is currently pursuing an M.Ed. in Instructional Design.